ChaakFrom Transactions to Tribes: Brands need to build Brand UniversesConstructing brand universes has become imperative in a landscape where consumers seek more than products; they crave a sense of belonging…Jan 16Jan 16
ChaakCultural Narratives in Indian Luxury: Moving beyond ExoticismWithin the dynamic evolution of India’s image, a transformative opportunity beckons for brands to transcend traditional stereotypes and…Dec 29, 2023Dec 29, 2023
ChaakCurate, captivate, conquer — A Brand Magician’s skillIn the realm of brands & branding, I find the art of curation to be an all-encompassing and intriguing endeavor, much like the brilliance…Dec 11, 2023Dec 11, 2023
ChaakThe Rise of Spirituality in BrandingSpirituality has been a cornerstone of my life, and today I will explore the profound realm of spirituality in branding and its impact on…Dec 11, 2023Dec 11, 2023
ChaakBeyond Traditional Advertising: The Rise of Experiential MarketingIn my previous article, I discussed the concept of experiential content and emphasized its significance for businesses. This article, we…Dec 11, 2023Dec 11, 2023
ChaakThe Age of Experience Economy — Why brands must relook at how they create contentFor the past few years, I have been working as a content creator, crafting pieces that capture the hearts and minds of my audience. I have…Dec 11, 2023Dec 11, 2023
ChaakFrom Possessions to Experiences: The Shifting Paradigm of Customer Value.Customer’s Today: Valuing Experiences Over PossessionsDec 11, 2023Dec 11, 2023
ChaakCrafting Cultural Resonance: Indian Museums as Catalysts for Branding Modern IndiaDear Readers,Dec 11, 2023Dec 11, 2023
ChaakUnderstanding Art of Collaboration: To elevate your Personal BrandIn the world of personal branding, where authenticity and influence converge, networking takes on a dynamic new form. Beyond traditional…Dec 11, 2023Dec 11, 2023
ChaakThe Power of Cultural Branding: A potent tool for Brand DevelopmentIn the ever-shrinking global village, luxury brands find themselves at a unique intersection of tradition and modernity, artistry and…Dec 11, 2023Dec 11, 2023