Chaak – Medium

Chaak

Chaak

From Transactions to Tribes: Brands need to build Brand Universes

Constructing brand universes has become imperative in a landscape where consumers seek more than products; they crave a sense of belonging…

Jan 16

Jan 16

Chaak

Cultural Narratives in Indian Luxury: Moving beyond Exoticism

Within the dynamic evolution of India’s image, a transformative opportunity beckons for brands to transcend traditional stereotypes and…

Dec 29, 2023

Cultural Narratives in Indian Luxury: Moving beyond Exoticism

Dec 29, 2023

Chaak

Curate, captivate, conquer — A Brand Magician’s skill

In the realm of brands & branding, I find the art of curation to be an all-encompassing and intriguing endeavor, much like the brilliance…

Dec 11, 2023

Dec 11, 2023

Chaak

The Rise of Spirituality in Branding

Spirituality has been a cornerstone of my life, and today I will explore the profound realm of spirituality in branding and its impact on…

Dec 11, 2023

spirituality in branding, branding

Dec 11, 2023

Chaak

Beyond Traditional Advertising: The Rise of Experiential Marketing

In my previous article, I discussed the concept of experiential content and emphasized its significance for businesses. This article, we…

Dec 11, 2023

Beyond Traditional Advertising: The Rise of Experiential Marketing

Dec 11, 2023

Chaak

The Age of Experience Economy — Why brands must relook at how they create content

For the past few years, I have been working as a content creator, crafting pieces that capture the hearts and minds of my audience. I have…

Dec 11, 2023

The Age of Experience Economy — Why brands must relook at how they create content

Dec 11, 2023

Chaak

From Possessions to Experiences: The Shifting Paradigm of Customer Value.

Customer’s Today: Valuing Experiences Over Possessions

Dec 11, 2023

From Possessions to Experiences: The Shifting Paradigm of Customer Value.

Dec 11, 2023

Chaak

Crafting Cultural Resonance: Indian Museums as Catalysts for Branding Modern India

Dear Readers,

Dec 11, 2023

Museums Branding, Museums in India needs to become more interactive

Dec 11, 2023

Chaak

Understanding Art of Collaboration: To elevate your Personal Brand

In the world of personal branding, where authenticity and influence converge, networking takes on a dynamic new form. Beyond traditional…

Dec 11, 2023

Personal branding, Co-creation, Collaboration,

Dec 11, 2023

Chaak

The Power of Cultural Branding: A potent tool for Brand Development

In the ever-shrinking global village, luxury brands find themselves at a unique intersection of tradition and modernity, artistry and…

Dec 11, 2023

Dec 11, 2023

Chaak

Chaak

Boutique firm for luxury, artisanal & personal brands specialising on brand & content strategy, experiential marketing. Founded by Shrehya Agarwal

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